Makgeolli (막걸리), usually a drink consumed (and abused) during celebrations, now has a reason to celebrate itself: It has been recognized with one of the Korea Green Foundation's "2009 Awards for World-Brightening People." That's right: To some Koreans makgeolli is actually considered a person - a better person, in fact, than you or me (I didn't notice your name on the list of KGF's other winners). If you previously harbored any doubts about the influence and importance of alcohol in Korean society before, this should dispel them quite nicely.
Makgeolli won the award for considering the environment when brewing itself; makgeolli emits very little CO2, is made with rice crop rejects (mmmmm...rice crop rejects), and....ummm....and? I guess that's about it. Oh yeah. It is also really fun at parties.