In the US back in the mid-20th century, and up into the 90's, flight attendants possessed a certain mystique. Airlines flaunted their stewardesses like bikini models, bringing sex appeal into the air in a way that would change airline travel forever. Well, until the 2000's, anyway, when some airlines (*cough* Delta *cough*) started hiring average-looking people (and men) to vend microwave meals along their aisles. American flight attendants have lost the allure they once possessed.
In Korea, however, where discrimination based on appearance is smiled upon, the attraction is still alive and well. Young Korean girls dream of growing tall enough and pretty enough to fly the skies with Korean Air. Their beauty, grace, and impeccable grooming is internationally renowned, as it is for many Asian carriers.
Several universities in Korea actually offer a "flight attendant" major, where (girl only!) students can practice their manners, dress and geography skills to perfection.
At Uiduk university, the freshmen are required to stand by the front entrance at times, in their standard student uniforms, to greet every car and/or pedestrian that enters the campus.